After writing that post about Huey Lewis & The News I started thinking, “Is it possible to even have a career like that today?” The same conditions do not exist that did in 1984. Radio no longer controls what people listen to. MTV no longer shows music videos. There is more competition than ever for your attention. We have the Internet, video games and cell phones. All compete for our dollars and where our time goes.
My question is can a band enjoy the same success that bands like Huey Lewis did? Huey Lewis can still tour off of 25 year old songs. Do you really think that Fall Out Boy will be touring 25 years from now? I don’t.
Not only have the marketing and promotion channels changed for bands, record labels no longer develop artists. I loved Malcolm Gladwell’s talk on Fleetwood Mac. “Rumors” was their 14th album. His point was that it took the group 14 records to finally create their masterpiece. Bands no longer have that option. Artists get dropped from the majors after one record if it does not perform.
I think it’s better for a band to sign with an indie label to start and then grow organically, in the same way as a band like Death Cab For Cutie or Interpol. Looking at these bands I see a model for sustainable growth. However neither of these groups will sell anything close to what Huey Lewis & The News sold. It’s impossible.
You can still have a very successful career in the music business. However will there be another Billy Joel, Elton John, Van Halen, Springsteen, Janet Jackson, Madonna, Rush, The Police or U2? How can there be? I’m not saying that there aren’t artists out there who are as good musically and who have great songs. I’m certain there are many great bands out there making timeless music.
With all the superstars mentioned above there is one common trait. They didn’t get into music for the money. They made music because they loved it. Sure all of those artists are super talented and had great songs. However their love for music and art was never doubted. For a modern artist the same rule applies. You don’t make music to get rich. You make music because it’s a need, because you have to.
I think there will be anomalies and some superstar artists will emerge, but nothing like the numbers we saw through the 70′s to the 90′s. Good bands will still be noticed and will survive. The days of private jets, garages filled with Italian sports cars and huge mansions are over. Say hello to the modern superstar who drives a Prius.